Digital Strategy
Online Spaces
I build content strategy as a discipline: architecting systems, standards, and frameworks that scale across complex product ecosystems and empower teams to deliver consistently excellent content experiences.
Websites
Starting from scratch or iterating into a new era, I turn vision and goals into digital experiences that enliven purpose and are built for longevity.
Customer Journeys
From flow-chart to real-world communications, I create omni-channel experiences that represent brands and reach customers.
Content Design
Be it in-app, for blogs, marketing campaigns and everything in between I create content that hones in on purpose and communicates authentically.
Deliverables & Specialties
Content Systems Architecture
UX Content Strategy
In-Product Onboarding Design
Content Governance Frameworks
Cross-functional Stakeholder Alignment
Website development and management
Featured Work
In-App Onboarding for Salesforce
Learn more about how I increased time-to-value for new customers, and continued to engage with an educate customers throughout their lifecycle with an omni-channel journey.
Multi-Product Digital Experience for ACC
Learn more about how I launched the global multi-product digital ecosystem for Autodesk Construction Cloud (now Forma) to engage prospects and help customers.
Digital Library Content Strategy for SERA
Learn more about how I created a brand-forward website for SERA built around the concept of being a digital bookshelf that audiences returned to again and again for new content.
AEC Website Evolution for Lewis Builds
Learn more about how I developed a scalable content architecture for Lewis Builds to share their capabilities while centralizing on a core methodology.
Breadth and Depth of FGMA Architects
Learn how I created a scalable content framework for multi-dimensional product offering at FGM Architects, enabling each vertical to shine without outshining any other.