FAQ

  • What is Creative Strategy?

    I see my work as an important intersection of ideas, plans, and action towards shared goals for makers, do-ers, artists, ideas-guys (gender neutral). The creative part comes out of exploring what the idea is, what is needed to get there, and then expressing it through beautiful, human-centered design processes and best practice.

  • Why should I invest in a Creative Strategist?

    I bring an impartial, but very dedicated, perspective to the work. I want to see you and your team succeed and I find immense fulfillment in clarifying ambiguity so that we can take action and work towards that success together. I create presentations, documentation, polished content, and AI-informed deliverables so that your work shines.

  • What does a Creative Strategist do?

    I plug into your team to perform deep discovery into your work, team dynamics, and market so that I create informed work. The deliverables run a wide range: I create market and landscape audits to ensure that your team is standing out and leveraging the best of the best. I make presentation slides that inform your team and bring them together, as well as are shareable to investors and outside stakeholders. I write creative and technical briefs that enable internal teams to take action. I write content, manage it on websites and in CMS, and launch it. I create frameworks that keep your brand expressions aligned and on message.

  • What sort of Design Services do you provide?

    There is an element of design in all that I do. From creating visually focused presentations, to well-formatted documents that are scannable and actionable, to visually representing ideas through images.

    When it comes to Landscape and Interior design services, I work with you to envision the project, and get that vision into a shareable format so that you and your builders have a north-star to work towards. I also pull together precedent, material selections, and design sketches to visualize the concept.

    Although I am not a licensed architect, I have longstanding experience working with Architects and can facilitate getting official drawings and permits. I also have deep experience working with contractors and can facilitate selection and day to day oversight and coordination of construction work.

    At the end of the day, I want design projects to feel easy, fun, and results-driven.

  • What is needed to create a Brand?

    Great brands start with clear purpose. I work with you to muddle through the myriad of ideas and desires that many entrepreneurs feel, so that we can clarify your work’s vision, audience, mission, and market. From there we can build a brand with a cohesive story, name, visual identifiers, and expression such as website, email schedule, social media presence, and content practice.

  • How do we work together?

    Reach out to start the conversation. Based on what you are looking for - be it a plug-in team member, a one-off task do-er, or even just somewhere to start amidst confusion and a dream- we can scope the project and expectations. Pricing is based on the estimated time needed and any external costs.